Posts

The MEDIA PROS SHOW

14. Why you should learn everyone’s name at the studio

Today's topic is very simple, but it's very, very important if you plan to do more than a few media interviews. I have said over and over that success in the media is based on relationships. You want to build relationships with reporters…
The MEDIA PROS SHOW

13. How to decide if media appearances are worth the time or financial investment

I did a podcast interview a few weeks ago on a medical podcast. We were talking about how physicians can do more interviews and how they can help get them more of their ideal patients. But in the first few minutes of the interview, he asked…
The MEDIA PROS SHOW

12. How to collect ideas for media interviews

As you start doing more interviews in any media, you will have journalists, reporters, show hosts and producers contacting you to ask if you will do an interview on a topic they choose. Usually those will be time-sensitive, based on something…
The MEDIA PROS SHOW

11. How to avoid being misquoted or taken out of context

Seeing your name in a newspaper, magazine or online publication's article can be a great accomplishment. That appearance might bring you new patients. It might give you name recognition. It might even make you the expert on that topic in your…
The MEDIA PROS SHOW

10. How to project confidence in every interview

Today, I want to talk about confidence. Whatever medium the interview is that you're going to do - TV, radio, podcast, newspaper, magazine, online - of course, your message matters. Your talking points and what you want the audience to know…
The MEDIA PROS SHOW

9. What to do – and not to do – during every part of a TV interview

A few episodes ago, I talked about where to look during a TV interview, either in-studio or remote interviews by Skype or Zoom. That was episode 5, so if you missed it and have a TV interview coming up, definitely listen to it. I want…
The MEDIA PROS SHOW

8. Why you should avoid email interviews if you can

Today we are going to talk about print and online interviews. By that, I mean newspaper, magazine, and online publications. Maybe they reached out to you. Maybe you pitched them. Maybe you saw their query through a media service like HARO -…
The MEDIA PROS SHOW

7. Why you should never use a cell phone for radio interviews

Today we are going to discuss radio interviews, and specifically what type of equipment (meaning, phone) to use to do the interview. This matters - a lot. And yes, radio is important. Radio isn't dead, despite what you've probably heard.…
The MEDIA PROS SHOW

6. How to create a great background for Zoom and Skype interviews

Today we are going to talk about doing interviews remotely from our home or office. Remote interviews are the norm for TV news today In the past, TV stations usually had guests come into the studio and conduct an interview live or recorded,…
The MEDIA PROS SHOW

5. Where to look during a TV interview

This tip is very, very simple, but you'd be stunned how many experts screw this up when doing an on-camera interview. We're talking about where to look. If you are doing an interview, maybe at your business or somewhere else, and the reporter…