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The MEDIA PROS SHOW

23. How to do an amazing radio interview by phone

Regardless of what you might have heard, radio can be a great way to grow your business. I know a lot of people argue otherwise, but I beg to differ. As I have said in a prior episode, radio and podcasts are the only media where you can reach…
The MEDIA PROS SHOW

22. What you need for a great TV interview when traveling

I recently got back from a trip to Florida. I was gone for three days, and I packed for fun. Yes, I brought my laptop in case I needed to do a little work in the morning before we set out, but I was there for vacation, not work. When I got…
The MEDIA PROS SHOW

21. Why you should never use Wi-Fi for a TV interview

Most of the physicians and other experts I've talked to who want to do more interviews usually focus on TV. And that makes sense. Right or wrong, people seem to think that being on TV gives you more credibility. It can also help you reach more…
The MEDIA PROS SHOW

Bonus interview: How podcasts can help an expert grow his or her business with Dr. Brent Lacey

In this bonus episode, I am privileged to interview Dr. Brent Lacey, a gastroenterologist and the host of The Scope of Practice podcast. In his podcast and coaching, Dr. Lacey helps healthcare professionals learn to manage the financial side…
The MEDIA PROS SHOW

20. How to be a terrific podcast guest

In Episode 4 of the show, I gave a number of reasons why podcasts, and being a guest on podcasts, can be great for growing your business. Please go back and listen to that episode if you missed it. But among some of the key points I made are…
The MEDIA PROS SHOW

19. Why you shouldn’t work with a publicist to get media interviews – Part 2 of 2

In the last episode, I talked about the benefits of working with a publicist to get you media interviews. If you missed it, definitely go back and listen to it, as there are a number of good reasons to work with one. But as I said then, it's…
The MEDIA PROS SHOW

18. Why you should work with a publicist to get media interviews – Part 1 of 2

Doctors all the time tell me they want to do more interviews and ask me how to get them. That's true of any type of expert who wants to grow his or her business - attorneys, dentists, real estate agents, financial planners, accountants, therapists,…
The MEDIA PROS SHOW

17. How to do media interviews around a busy schedule

We are all busy. I'm busy. You're busy. It doesn't matter what type of work you do - doctor, lawyer, financial planner, realtor, dentist, chiropractor, veterinarian, therapist, pharmacist, or really just about any line of work - you have more…
The MEDIA PROS SHOW

16. What your one goal of every media interaction should be

I would bet that whatever type of expert you are, and whatever kind of work you do, you want to do media interviews to grow your practice or business. That is literally the goal of this podcast - to teach you how to do that. But growing your…
The MEDIA PROS SHOW

15. When to return a reporter’s call or email

As you start doing media interviews, reporters and journalists will reach out to you. It might be a breaking news story, and they need a quick quote or reaction. It might be a situation where they need an expert to break down some news…