Posts

The MEDIA PROS SHOW

33. How to get more media interviews and get better at them

Welcome to The Media PROS Show, the show that gives you quick, simple tips to grow your business by serving as an expert on your topic in the media. Learn how to get all the TV, radio, podcast, magazine, newspaper, and online interviews and…
The MEDIA PROS SHOW

32. How to find journalists’ email addresses for your media pitches

Much of the media system I teach the clients I work with one-on-one, and I will teach you as a listener of this show, is how to get interviews by pitching a topic to a reporter, writer, show host or producer. You can't just sit back and expect…
The MEDIA PROS SHOW

30. What single publication can give you countless ideas for media pitches

One of the most important components of a system for getting more media interviews is a pitch file. This is a folder, or maybe a notebook, or some software online - I use Evernote - that allows you to capture ideas and articles for use later. In…
The MEDIA PROS SHOW

29. Which weak words and phrases should you avoid using in your interviews

Today we are going to discuss a problem I personally struggle with in interviews quite a bit. I expect that most experts do, even if they don't realize it. When you do TV, radio or podcast interviews, whether they are live or recorded, you…
The MEDIA PROS SHOW

28. Who you should – and shouldn’t listen to for media feedback

This week's media tip might be a little controversial, but I feel strongly about it. You need to be very careful whose advice you listen to when it comes to interviews, whose feedback to get and act on, and who to ignore. Never take unsolicited…
The MEDIA PROS SHOW

27. Why you should always avoid jargon and technical language in your interviews and pitches

This week's tip seems so obvious that I shouldn't even need to do an episode on it. But I see experts in every field - medicine, law, the financial sector, real estate and so many others - they do it throughout their interviews. I'm not even…
The MEDIA PROS SHOW

26. How to prepare for your next podcast interview

In episode 4 of this show, I discussed all the reasons podcasts are a great medium for growing your business. Go back and listen to that episode if you missed it. But podcasts work two ways. You can host your own podcast, which can be great…
The MEDIA PROS SHOW

25. Why you should always bring makeup to a TV studio

You've heard me mention on this show many times before that I'm the medical expert for two TV stations here in Charleston, South Carolina. I am actually working on a third station in a different market. But needless to say, I've done a lot of…
The MEDIA PROS SHOW

24. Why you should always turn off your cell phone during an interview

Today's tip is very simple in theory, but it's so easy not to do. And it can disrupt an interview if you forget to do it. And occasionally it can ruin your interview. I am the medical expert for ABC News 4 and FOX 24 in Charleston, South…
The MEDIA PROS SHOW

23. How to do an amazing radio interview by phone

Regardless of what you might have heard, radio can be a great way to grow your business. I know a lot of people argue otherwise, but I beg to differ. As I have said in a prior episode, radio and podcasts are the only media where you can reach…