Today’s topic is very simple, but it’s very, very important if you plan to do more than a few media interviews.
I have said over and over that success in the media is based on relationships. You want to build relationships with reporters and journalists, show hosts and producers. You want to be helpful to them in whatever they need, and they will repay you in the future by using you as an expert for their next story.
But specifically, when you go into the studio – occasionally for radio interviews you’ll go to the studio, but especially for TV you will, especially when the pandemic is over and TV stations fully open their studios again. How you act in the studio is critically important.
And it comes down to one main thing: Be nice to everyone. And I mean it. Everyone. Obviously, you will be nice to the show host and the producer who asked you on. But be nice to the cameramen and camerawomen, the assistant who helps you with your mic, even the secretary who lets you in and takes you to the green room.
You want to create a favorable impression on everyone. TV studios are busy, so they move on to the next story and next show almost immediately after your interview. But at some point, they will get a break, and you might come up in conversation.
You want people to comment how nice and kind and friendly you were. Not how demanding you were. Or aloof or cocky.
And a great way to create a great first impression is to ask everyone’s name – and remember it.
I’m not good with names generally, but I really try when I’m in a TV studio. I ask everyone’s name and do what I can to remember it, usually by using it right away. I do this with the host or hosts, obviously. I do it with the camera people. I do it with the producers. And I do it with the secretary.
And here is the practical reason to remember everyone’s name. People move up quickly in the media, especially within a station. Those cameramen and camerawomen will almost certainly become producers of one or more of the station’s news shows quickly. If they get to know you and like you, they will remember you and reach out to you when they need an expert on your topic.
Trust me on this one. Everyone you meet in the studio could become a valuable resource, so develop relationships with everybody.
If you want to learn more…if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don’t even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.
Go to MediaProsCoaching.com and sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you’re trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.
While you’re there, pick up my FREE eBook – The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.