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23. How to do an amazing radio interview by phone

Regardless of what you might have heard, radio can be a great way to grow your business. I know a lot of people argue otherwise, but I beg to differ. As I have said in a prior episode, radio and podcasts are the only media where you can reach people while they are driving in […]

21. Why you should never use Wi-Fi for a TV interview

Most of the physicians and other experts I’ve talked to who want to do more interviews usually focus on TV. And that makes sense. Right or wrong, people seem to think that being on TV gives you more credibility. It can also help you reach more people than other media, depending on the show. I […]

20. How to be a terrific podcast guest

In Episode 4 of the show, I gave a number of reasons why podcasts, and being a guest on podcasts, can be great for growing your business. Please go back and listen to that episode if you missed it. But among some of the key points I made are the huge audience – roughly 90 […]

17. How to do media interviews around a busy schedule

We are all busy. I’m busy. You’re busy. It doesn’t matter what type of work you do – doctor, lawyer, financial planner, realtor, dentist, chiropractor, veterinarian, therapist, pharmacist, or really just about any line of work – you have more to do than you have time to do it. One of the concerns I hear […]

16. What your one goal of every media interaction should be

I would bet that whatever type of expert you are, and whatever kind of work you do, you want to do media interviews to grow your practice or business. That is literally the goal of this podcast – to teach you how to do that. But growing your business, and getting more patients, clients and […]

15. When to return a reporter’s call or email

As you start doing media interviews, reporters and journalists will reach out to you. It might be a breaking news story, and they need a quick quote or reaction. It might be a situation where they need an expert to break down some news topic into information the public can understand. And they get your […]