Welcome to The Media PROS Show, the show that gives you quick, simple tips to grow your business by serving as an expert on your topic in the media. Learn how to get all the TV, radio, podcast, magazine, newspaper, and online interviews and appearances you want – and how to shine in those media […]
Much of the media system I teach the clients I work with one-on-one, and I will teach you as a listener of this show, is how to get interviews by pitching a topic to a reporter, writer, show host or producer. You can’t just sit back and expect people to reach out to you. They […]
In episode 16 of this show, I discussed what the one goal of every media interaction you have should be – every email, every phone call, every conversation before and after an interview – and with every reporter, writer, journalist, show host, show producer – everyone, every time. That goal is to help them do […]
One of the most important components of a system for getting more media interviews is a pitch file. This is a folder, or maybe a notebook, or some software online – I use Evernote – that allows you to capture ideas and articles for use later. In whatever field you work in, you will have […]
Today we are going to discuss a problem I personally struggle with in interviews quite a bit. I expect that most experts do, even if they don’t realize it. When you do TV, radio or podcast interviews, whether they are live or recorded, you want to avoid weak words and phrases. One of the things […]
This week’s media tip might be a little controversial, but I feel strongly about it. You need to be very careful whose advice you listen to when it comes to interviews, whose feedback to get and act on, and who to ignore. Never take unsolicited advice. For your media work, focus on the opinions of […]
This week’s tip seems so obvious that I shouldn’t even need to do an episode on it. But I see experts in every field – medicine, law, the financial sector, real estate and so many others – they do it throughout their interviews. I’m not even sure they know they are doing it. But it […]
In episode 4 of this show, I discussed all the reasons podcasts are a great medium for growing your business. Go back and listen to that episode if you missed it. But podcasts work two ways. You can host your own podcast, which can be great for a number of reasons. In a bonus episode […]
You’ve heard me mention on this show many times before that I’m the medical expert for two TV stations here in Charleston, South Carolina. I am actually working on a third station in a different market. But needless to say, I’ve done a lot of TV interviews. Before COVID-19, I was in studio at ABC […]
Today’s tip is very simple in theory, but it’s so easy not to do. And it can disrupt an interview if you forget to do it. And occasionally it can ruin your interview. I am the medical expert for ABC News 4 and FOX 24 in Charleston, South Carolina. Before COVID-19, I appeared on TV, […]