One of the most important components of a system for getting more media interviews is a pitch file. This is a folder, or maybe a notebook, or some software online – I use Evernote – that allows you to capture ideas and articles for use later.
In whatever field you work in, you will have one or more topics that are right up your alley. You should definitely pitch those ideas to reporters, producers and show hosts. You just can’t keep pitching that same topic over and over.
Instead, you want a large number of ideas ready for when you want to pitch one of them. That’s why it’s important to have somewhere to put ideas right when you see or read them instead of having to remember them later.
It’s also important to come up with ideas that will interest those reporters and producers. And one of the best places I have found to come up with interesting pitch ideas is People magazine.
One of the things I do with the clients I work with one-on-one is that you and I create a system for collecting ideas for topics you can discuss in the media, topics that will get you booked on the TV or radio shows or podcasts that can help you grow your business or practice.
Now please remember, on this website, my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.
If you want to learn more…if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don’t even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.
Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you’re trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.
Also, pick up my FREE eBook – The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.