3. What is MEDIA PROS? - MEDIA PROS Coaching

I want to explain what Media PROS actually is. Obviously if you are listening to this (or watching it), you know it is the name of the show – The Media PROS Show.

Now on one hand, the word pro suggests excellence. I am giving you tips to being a media professional. Getting all the interviews you want to build your business and being great in those interviews.

But you have probably noticed that the word PROS is all capitalized. There is a reason for that.

Media PROS is a system, a system I developed and teach, that will help you succeed on TV, radio, podcasts, newspaper, magazine, and online appearances.

Let me start by explaining how I got here. How I started in the media, struggled, and then succeeded wildly.

I have been appearing in the media since 2006. I was the director of sports medicine at an academic medical institution, trying to grow the program. But any large academic institution, like many corporations, has layer upon layer of bureaucracy. I really struggled to convince marketing of the need to invest resources into helping me grow the program.

Fortunately, I became friends with the woman who ran the institution’s Public Relations department. On a few occasions, she had asked my department chair if someone could could do an interview for a local media outlet – TV usually, but newspaper and other interviews. I offered to do them. She thought I was good in those interviews, and she encouraged me to do more of them.

I was happy to, because I saw it as an opportunity to grow my sports medicine program. I’d talk to any reporter or do any TV or radio show, any time.

But one of the challenges in any large organization is that there are many parties involved. This PR director couldn’t spend all her time and effort just getting me interviews. She had all the other departments and all the other physicians to get involved with the hope of promoting the institution.

So I started to reach out to the media on my own and try different strategies to get more media interviews and appearances.

But I struggled – a lot – in the first few years. I made a ton of mistakes, learning largely through trial and error. None of those mistakes were catastrophic, but they cost me a lot of time and money, simply because I was making it up as I went.

I want to save you all that wasted time and money and teach you the system that has worked to get me over 2000 appearances – in every type of media, from local markets to national publications and shows.

And yes, I’ve worked with two publicists. If you would rather not learn a system to get your own interviews and instead pay someone to get them for you, I know first-hand what they can and cannot do to get you media exposure.

I’ve taken numerous media training courses.
I’ve worked with some of the top media coaches and trainers in the country.
I’ve spent over a quarter-of-a-million dollars investing in my media career, working with those publicists, coaches and trainers, and over 10 years of trial-and-error before I perfected my Media PROS system that I use today.
My Media PROS system is a framework.

This is a framework, a blueprint so to speak, for long-term media success. For building your business by becoming a media PRO.

That’s why I call it the PROS media framework.

Overall framework

P – Purpose and Preparation
R – Relationships
O – Outreach
S – Strategies for Success

And here’s the thing. You can’t do one part without implementing the others. Even if you have success once, you won’t have sustained, long-term success.

My system works. And it works for anyone that will put in the effort. Now if you’re one of those people that want all of the rewards but aren’t willing to do some work, the Media PROS system won’t work for you.

I’ve found this to be the case for many doctors I know. They see me on TV or hear me on the radio, or read my newspaper column and say they want to do it too. They might ask the PR department at their hospital to get them interviews. But then they act as if they are doing some sort of favor to reporters or journalists. When they are asked to do an interview, they respond, saying they could do it a week from Thursday. What?! That isn’t how the media works.

But don’t get scared off by the idea of having to do some work. This is a system you can learn and then teach to someone on your team, an assistant or intern, or literally anyone who helps you. They can do all of the research, all of the outreach, and then you can focus on your business and being great in your interviews.

Again, my Media PROS system works, and will work for you in growing your business, but it only works if you will do the work.

But I created the Media PROS system not only to get more interviews myself, but because I wanted to see, hear and read experts who are great in the media, truly helping people by sharing tips and information that helps people in their lives, whether it’s by amazing financial planners, real estate agents, attorneys, healthcare professionals and so many other types of experts.

And I believe you are one of those people, who really want to help people, and who are committed to being great at everything you do.

One of the things I do with the clients I work with one-on-one is that you and I go through the Media PROS system step-by-step and create a plan specifically for your topic, your industry, your location, your skill set that you can implement to skyrocket your business.

But even if you don’t want to work with me one-on-one, if you want to get more interviews so you can get more clients, more customers, more patients, so you can earn more money, so you can become the recognized expert in your field, you’re in the right place. In each episode of The Media PROS Show, I’ll give you tips you can use immediately to get more media appearances and to shine in them.

Now please remember, that just like my website, my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.

If you want to learn more…if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don’t even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.

Go to MediaProsCoaching.com and sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you’re trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.

While you’re there, pick up my FREE eBook – The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.

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